Here are some examples of the types of personal information DS may collect and how we may use it:
We also collect non-personal information − data in a form that does not permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it:
DSP may use "cookies" and other technologies such as pixel tags and web beacons. These technologies help us better understand user behavior, tell us which parts of our DSP people have visited, and facilitate and measure the effectiveness of advertisements and web searches. We treat information collected by cookies and other technologies as non-personal information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we also treat these identifiers as personal information.
As is true of most websites, we may gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit pages, operating system, date/time stamp, and clickstream data. We use this information to understand and analyze trends, to administer the DSP, to learn about user behavior on and with the DSP, and to gather demographic information about our user base as a whole. Digital Surgeons may use this information in our marketing and advertising services.
In some of our email messages we may use a "click-through URL" linked to content on a DSP. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on our DSP. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications.
Pixel tags enable us to send email messages in a format customers can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers.
At times Digital Surgeons may make certain personal information available to strategic partners, subsidiaries, affiliates or clients that work with Digital Surgeons to provide information for such third party's products and services, or that help Digital Surgeon; market DSP to customers.
It may be necessary − by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence − for Digital Surgeons to disclose your personal information. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.
We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our Terms or protect our operations or users. Additionally, in the event of a reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant third party.
Digital Surgeons takes precautions — including administrative, technical, and physical measures — to safeguard your personal information against loss, theft, and misuse, as well as against unauthorized access, disclosure, alteration, and destruction.
When you DSP, the personal information you share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information you choose to submit in these instances.
You can help ensure that your contact information and preferences are accurate, complete, and up to date by logging in to your relevant account and making appropriate updates. For other personal information, we make good faith efforts to provide you with access so you can request that we correct the data if it is inaccurate or delete the data if Digital Surgeons is not required to retain it by law or for what Digital Surgeons deems to be a legitimate business purpose. We may decline to process requests that are unreasonably repetitive, require disproportionate technical effort, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law.
We do not knowingly collect personal information from children under 13. If we learn that we have collected the personal information of a child under 13 we will take steps to delete the information as soon as possible.
To provide location-based services on DSP, Digital Surgeons and our partners and licensees may collect, use, and share precise location data, including the real-time geographic location of your computer or device. This location data is collected anonymously in a form that does not personally identify you and is used by Digital Surgeons and, at our discretion, our partners and licensees, to provide and improve location-based products and services.